Saudi International Handicrafts Week
Banan 3
In a fully integrated creative journey that required a deep understanding of the message, cultural significance, and heritage context of traditional crafts, we collaborated on Banan, the third edition of the Saudi International Handicrafts Week, held in conjunction with the Year of Handicrafts 2025.
Date
Novmber 2025
Client
هيئة التراث | Heritage commission
We developed the exhibition’s visual identity through a rich system of visual elements, each carrying its own color character and aesthetic dimension inspired by the beauty and artistry of traditional handicrafts. The identity was designed to strengthen the event’s presence and establish a distinctive cultural expression. Inspired by heritage details and decorative patterns, we incorporated artistic elements that enriched the visual language and highlighted the craftsmanship, authenticity, and cultural legacy behind every piece. In parallel, we designed the visitor guideline to reflect and elevate the on-ground experience throughout the exhibition journey.
Discover
On the marketing side of Banan, we crafted communication strategies and creative campaigns that spoke to diverse audience segments across social media platforms. Through engaging visual content and promotional materials, the messaging went beyond showcasing the value of craftsmanship; it invited audiences to explore its stories, discover its cultural depth, and connect with the heritage of crafts from around the world. The result positioned Banan as an international cultural platform with an authentic local spirit, celebrating craftsmanship through a contemporary and compelling narrative.
