International Restoration Week
We worked on a fully integrated visual identity and immersive content experience inspired by the Kingdom’s rich architectural and cultural heritage. Our vision was to reinterpret heritage through a contemporary design language that celebrates authenticity while embracing sustainability and modernity. From the very beginning, “International Restoration Week” was approached as more than an event; it was designed as a cohesive visual journey where every creative element worked together to deliver a unified and impactful experience.
Date
October 2025
Client
هيئة التراث | Heritage commission
The identity was inspired by the architectural patterns, ornaments, and cultural textures rooted across the Kingdom. By drawing from diverse visual and material references, we transformed symbolic heritage elements into refined geometric forms and repeatable visual patterns that shaped the project’s distinctive identity. The color palette was carefully developed as a modern reflection of the cultural landscape, not by replicating heritage literally, but by reimagining it through a contemporary visual lens that preserves its essence while elevating its presence.
Discover
To bring the experience to life, we designed a complete suite of printed materials, including directional signage and editorial booklets that
guided visitors throughout the heritage sites and exhibition activations. Alongside the physical experience, we developed a seamless
digital presence that amplified the project’s message and extended its impact across platforms. The result was a cohesive brand
experience and visitor journey, delivered through clear communication, thoughtful design, and a consistent visual identity that
connected heritage with today’s audience.
