International Folk Games Festival
In a fully integrated journey that began with an idea and evolved into a vibrant on-ground experience, we worked on the International Traditional Games Festival to create a complete brand identity that captured the spirit and beauty of folk heritage. Every visual detail was carefully crafted to weave together contemporary design with the authenticity of traditional culture, using a color palette inspired by the warmth of old neighborhoods and the nostalgic charm of traditional games rooted in collective memory.
Date
December 2024
Client
هيئة التراث | Heritage commission
The result was a visual narrative that revived stories passed down through generations and reintroduced them through a modern lens within a festival that celebrated the richness of diverse cultures from around the world.
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Alongside the visual identity, we developed and executed a comprehensive marketing and media strategy that covered every stage of the festival journey. This included building a structured publishing plan across the Heritage Commission’s social media platforms with dynamic and engaging content before, during, and after the event. We produced visual and written content designed to connect with audiences in an authentic and energetic way, in addition to creating promotional videos that significantly enhanced audience engagement and interaction.
