Al Bisht Al Hasawi Festival
We began work on the second edition of Al Bisht Al Hasawi Festival, shifting the approach toward expanding both the visual and media experience of the festival, transforming it from a heritage celebration into a more influential cultural platform with a stronger presence across the public landscape and both local and international audiences. Our vision was rooted in positioning the Al Hasawi bisht as a symbol of identity and culture through a fully integrated experience that reflects its historical value with a more contemporary and dynamic spirit.
Date
2023
Client
هيئة التراث | Heritage commission
We developed the internal exhibition experience through rich and interactive content designed to bring visitors closer to the story of the Al Hasawi bisht, immersing them in a visually driven narrative that highlights the details of the craft and its cultural depth in a contemporary way that aligns with the festival’s evolution in its second edition. We also focused on creating a strong visual presence for the festival by developing bold and vibrant creative and promotional materials that translate its heritage identity into a modern visual language, establishing a clear and cohesive extension across all audience touchpoints.
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On the marketing and media side, we managed an integrated campaign aimed at increasing awareness and strengthening the festival’s public and media presence through a dynamic digital strategy, continuous coordination with media outlets, and collaborations with influencers and content creators to produce engaging content that reflects the spirit of the festival and reaches a broader audience.
The second edition was delivered with a more expansive vision, positioning Al Bisht Al Hasawi Festival as a fully integrated cultural experience that celebrates heritage through a contemporary lens, reinforcing its status as one of the Kingdom’s most prominent cultural symbols.
