Al Bisht Al Hasawi Festival
In the first edition of Al Bisht Al Hasawi Festival, we began the journey of creating a visual identity for a festival that celebrates one of the most prominent cultural symbols and historical heritages of Al Ahsa and the Kingdom. We developed a fully integrated identity that captured the elegance and authenticity of Al Bisht Al Hasawi through a contemporary visual language that reflected its cultural significance and historical value. This identity became the creative foundation upon which all visual and marketing materials for the first, second, and third editions were built, shaping the festival’s distinctive presence and character. We ensured that every visual detail reflected the precision and artistry of the craft through a design language that blended sophistication, heritage inspired identity, and contemporary aesthetics, creating a rich visual experience worthy of Al Bisht Al Hasawi as a symbol of elegance and cultural pride.
Date
2022
Client
هيئة التراث | Heritage commission
The scope of work also included developing content for the internal exhibitions through an engaging and narrative driven approach that enriched the visitor experience and guided audiences through the history of the Al Bisht Al Hasawi and its deeply rooted craftsmanship. In addition, we designed the festival’s visual and promotional materials with an eye catching approach that strengthened its public presence and established a memorable visual identity from the moment of its launch.
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We also developed the festival’s marketing and media campaign, aimed at building a strong presence and expanding its reach through managing the campaign strategy and coordinating with various media outlets to achieve extensive coverage that highlighted the festival’s activities and cultural messages. This contributed to amplifying the festival’s digital presence and strengthening its audience impact, positioning Al Bisht Al Hasawi Festival as a cultural event that celebrates heritage through a contemporary spirit worthy of its legacy.
