AlAnjal National schools
In a remarkable milestone celebrating 40 years of excellence and achievement, we collaborated with Al Anjal Private Schools to develop a renewed visual identity that reflects its distinguished educational legacy while aligning with its ambitious vision for the future. The project went beyond a simple logo redesign or visual update; it was a journey to reintroduce an identity that carries within its details a four-decade story of impact, generations shaped, and a deeply rooted educational experience that has evolved over the years. The new identity was designed to reflect a spirit of progress and continuity, translating the core educational values upon which the schools were founded into a contemporary visual expression that represents their standing today and their aspirations for the future.
Date
2023-2024
Client
مدارس الأنجال الأهلية
We designed a logo that embodies leadership, ambition, and flexibility within the educational environment, built upon visual elements that express growth and advancement. The color palette was carefully selected from a vibrant and balanced range, reflecting the energy and positivity that define the student experience within the schools.
The structural elements of the logo carry symbolic meanings that reflect the principles upheld by Al Anjal Schools. The curves and spaces represent flexibility and vitality within the educational system, while the contrast between elements highlights the school’s commitment to individuality, talent development, and providing an inclusive environment that nurtures all students and empowers them to excel. The upward directional element symbolizes leadership and a continuous drive toward the future.
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The launch of the new visual identity took place at a distinguished official ceremony attended by His Royal Highness Prince Talal bin Badr bin Saud bin Abdulaziz Al Saud, Governor of Al Ahsa, followed by His Excellency the Minister of Education, Mr. Yousef bin Abdullah Al-Benyan, emphasizing the significance of this transformative milestone in the school’s journey and its established educational impact.
Alongside the identity development, we launched an integrated marketing campaign designed to build anticipation and engagement around the new identity under the hashtag #A_New_Era. The campaign began with “Eyes of Al Anjal,” where students shared their experiences and stories with the schools, creating human centered content that reflected the impact of their educational journey and the support they received throughout their academic years. We also ensured the delivery of dynamic and interactive content across all stages of the launch before, during, and after the reveal, strengthening the campaign presence and deepening audience connection with the new identity.
