Al-Ahsa Oasis Heritage Commission
Alongside the global excitement surrounding the FIFA World Cup Qatar 2022, Al Ahsa Oasis Festival emerged as one of the region’s most prominent cultural events, celebrating the spirit and authenticity of Al Ahsa through a fully immersive experience that reflected its rich history and cultural heritage with a contemporary and vibrant approach. For this project, we delivered a fully integrated creative and media experience for the festival, beginning with the development of a visual identity designed to capture the essence of the oasis and translate its cultural character into a cohesive visual system reflected across all festival elements and audience touchpoints.
Date
2022
Client
هيئة التراث | Heritage commission
We also developed a strategic marketing plan aimed at strengthening the festival’s presence and reaching its target audience with maximum impact, supported by a dynamic digital publishing strategy that accompanied all stages of the festival before, during, and after its launch, ensuring continuous engagement and visibility. On the media side, we planned and executed a comprehensive media strategy to cover the event across multiple platforms and media channels, creating strong public visibility that highlighted the importance of the festival and showcased its unique cultural experience.
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The scope of work also included developing the festival’s guidebook in a clear and accessible format that helped visitors and participating entities navigate the various activities and experiences within the festival. In addition, we created engaging and interactive content for the internal exhibitions, enriching the visitor journey and reflecting the identity and cultural spirit of Al Ahsa Oasis Festival.
