EMERGE POP-UP Paris Fashion Week
We are proud to have been part of Emerge Paris Fashion Week, the first Saudi pop up fashion store in Paris, created to reflect the spirit of Saudi creativity, culture, and innovation within one of the world’s leading fashion platforms. We were delighted to collaborate with the Ministry of Culture, represented by the Fashion Commission, during Paris Fashion Week 2023 to deliver a visual experience and identity that reflected the contemporary Saudi presence on the international stage.
Date
2023
Client
Fashion Commission l هيئة الأزياء
We developed the visual identity for the Emerge exhibition with the aim of showcasing the diversity and creativity represented by more than 100 Saudi brands. The identity was built through a bold logo, a vibrant color palette, and dynamic visual patterns that captured the energy of the event and the creative spirit of the participating designers.
Discover
Emerge was designed as both a shopping experience and a creative exhibition celebrating emerging designers and Saudi talent. It offered visitors the opportunity to explore the Saudi creative scene and immerse themselves in contemporary fashion and art through a perspective that reflected local identity with a global spirit. Through building a fully integrated visual experience, we contributed to positioning the project as a modern Saudi platform reaching out to the world.
