EMERGE POP-UP Mexico Fashion Week
As part of the early phases of the Emerge project, we led the launch campaign for Pop up Emerge in Mexico, an event that brought together the richness and diversity of Saudi culture through an immersive experience combining fashion, music, art, and culinary experiences in one destination.
Date
2024
Client
Fashion Commission l هيئة الأزياء
We developed an integrated communication strategy aimed at building a strong presence for the event from the very first moment. The campaign began with a teaser phase focused on creating anticipation and generating media buzz under the slogan “Let’s Emerge,” followed by the official launch phase featuring creative visual content and designs that reflected the identity and distinctive character of the event.
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In addition, we developed a comprehensive marketing strategy for the second edition of Pop up Emerge, alongside a digital publishing plan that accompanied every stage of the event, from pre launch promotion through to the live experience itself. We ensured that the visual content served as a seamless extension of the project’s fashion inspired identity through a cohesive visual and narrative language that reflected the aesthetic spirit of the event and delivered a fully integrated experience expressing the essence of Emerge and its unique creative identity.
