Launch Ceremony of the Book Sufrah
In celebration of the richness of Saudi cuisine and the cultural heritage of traditional Saudi gastronomy, the book “Sufra” was launched, featuring more than 30 recipes from across the Kingdom. The publication introduces the diverse culinary arts of Saudi Arabia from the heart of Paris, the capital of France, in both its French and English editions.
Date
2022
Client
هيئة فنون الطهي | Culinary Arts Commission
Our scope of work for the launch event of “Sufra” included managing the media campaign through a comprehensive digital publishing plan developed in alignment with the project’s objectives and target audience. This involved a carefully structured content schedule designed to ensure optimal engagement and reach.
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We also designed creative visual content for the event to ensure strong appeal and distinction, establishing a cohesive brand presence in the audience’s perception. In addition, we provided full event coverage to document the launch experience and capture its highlights in a professional and impactful manner.
